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Black Hat SEO – Howie Schwartz is Back with Version 2

Black Hat Is Back 2 : The Evil and Dark Side of Search Engine Optimization

It doesn’t take a rocket scientist to comprehend that the ultimate goal as a webmaster is to appear as high up in the search engine results pages as possible. Google is a ultra intelligent and sophisticated “machine” so what possibility does average joe web enthusiast have to appear in the search engines? Is there a method to give yourself an advantage over others that aren’t informed

The solution to this million dollar question really depends on what niche you are trying to target – obviously the more competitive a market, the more search terms have already been gobbled up by your competition and the harder it will be to outrank those pre-existing pages.

Having said that, the search engines are definitely not perfect. I’m sure you’ve experienced numerous times where you’ll type in a keyword to search for and the results are totally garbage – and out of these first ten results, perhaps only 1 or 2 are actually relevant to what you’re searching for. Dang frustrating to say the least when you’re constantly hammering on the back button (by the way, Google actually takes this into consideration now – the bounce rate of a website can actually be determined based on how fast someone clicks the back button after arriving on your page.)

Obviously, if your site is relevant and the information you display is tightly related to what the visitor typed into the search engine, then the likelihood of them them “bouncing” from your site should obviously decrease – seems blatantly obvious doesn’t it?

Now despite all the above-board or “white hat” methods around, there have been some nasty webmasters who have managed top rankings in the search engines using frowned upon tactics which are known as “spamdexing” – or Black Hat SEO If you are able to artificially increase your positioning in the search engines’ results by using techniques which are not considered “white-hat”, then you are utilizing some sort of Black Hat SEO method – even if it’s as innocent as creating an inbound link from another site that you own. The ability to outrank OTHER sites which are actually more relevant for a particular phrase, could this be considered sneaky and evil? Absolutely. Are there lots of people doing it? Absolutely!

Google, however, is really cracking down on some of these “old school” methods of manipulating the search engines. Some of these techniques include, but are not limited to:

Stuffing Meta Tags:

Using keyphrases in the Meta tags more than once and/or using keywords that are unrelated to the site’s content.

Keyphrase Stuffing:

This involves the practice of overusing a word to increase the keyword frequency on a page. Most modern search engines now have the ability to determine whether the frequency is above normal level.

Hidden or Invisible Links:

When a webmaster creates a network of links between multiple sites on the same or similar topic that he/she owns and then joins these together with invisible links. The multiple sites may or may not have unique content, in most cases they do not.

Hidden Text:

Putting text (usually keywords) where visitors will not see them to increase a page’s keyword frequency. In most cases, this is simply achieved by making the text the same color as the background color of the page ie. White words on a white background.

Spamming Links:

Google determines the page rank of a site or page by analyzing the amount of incoming links that site or page has – the more offsite pages that link to your page, the higher your page rank. Some webmasters may create multiple websites at different domain names that all link to one another. This is the most common form of Black Hat SEO techniques.

Cloaking:

Cloaking involves coding your site so that the content that appears to a human visitor is vastly different to what a search engine sees.

Each of the above techniques is a form of Black Hat SEO or Spamdexing , and will usually get sneaky webmasters who utilize them to use banned from the search engine or “sandboxed” – which is a fancy word for being delisted from the main search results. Not a good place to be. One of the most aggressive marketers out there is Howie Schwartz and his teachings are documented in a video series called Black Hat Is Back 2.

Chicken or Black Sheep – Episode 2

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