Australia Tenth,1

WORKWEAR : FIRST IMPRESSIONS COUNT

One hundred milliseconds.  That’s marginally longer than a housefly’s wingflap and that’s all the time it takes for someone to form an initial – and lasting – impression about another person.    

It takes three times as long to blink an eye, yet in that time, we make judgments about a person’s likeability, competence, trustworthiness and attractiveness.  And moreover, a longer look generally causes people to become even more convinced of their first impressions, studies show .  It seems that whether it’s a job interview, a glance across a room, meeting a potential customer or going for a job interview, it’s all or nothing in the blink of an eye. 

Evaluations are made on the basis of appearance, dress, body language and facial expressions.   What’s clear is that every millisecond counts whether you’re forming an opinion or creating an impression.  

Can organisations do anything to make it count in their favour?

Well, dress is a key element.  The wearing of a uniform can create an impression of authority and status for both the person wearing it and observers.  Studies show that people in uniform are seen by the majority of consumers as being better trained and more knowledgeable about their company’s products and/or services. And research also indicates that males who look neat and healthy are perceived as more conscientious.  When the experts agree that employees wearing well-maintained uniforms evoke a positive perception among consumers, it’s a key consideration for any organisation in a customer-centric industry, eg hospitality and retail.  Consumers are more predisposed to buy from someone if they look presentable and professional.

When people wear a uniform, they are easily and quickly identified as being part of a defined group.  It’s also understood that uniforms can positively enhance the wearer’s attitude and approach, hence the growing popularity of corporate workwear as fundamental to business success, and creating that positive first impression, say Perth workwear specialists, Bodimasta.

In a customer-centric organisation, that first impression can be a deal maker or a deal breaker.  There are a host of benefits to be gained from investing in uniforms, whether they are smart business shirts with embroidery or branded safety clothing.

Some of these advantages are :

·         Presents a professional and cohesive image to customers and potential customers

·         Stand out from competitors

·         Leverage advertising and awareness through repeated exposure of the corporate identity

·         Create a sense of unity and belonging among employees

·         Eliminates workplace fashion anxieties

·         Employees are mobile brand ambassadors

·         Enhances teamwork and productivity

A honey bee only needs five milliseconds to flap its wings.  And a lasting first impression doesn’t take much longer than that.  An investment in corporate embroidered workwear may just be the investment to give your organisation the wings to really take off.

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